A coalition of tech companies set up to combat deepfakes has released the first version of its technical specification for digital provenance.
The Coalition for Content Provenance and Authenticity (C2PA), which counts Adobe, Microsoft, Arm, Intel TruePic and the BBC among its members, says the standard will allow content creators and editors to create media that can’t secretly be tampered with.
It allows them to selectively disclose information about who has created or changed digital content and how it has been altered. Platforms can define what information is associated with each type of asset – for example, images, videos, audio, or documents – along with how that information is presented and stored, and how evidence of tampering can be identified.
“We have long believed that secure media provenance is the best way to relay high-integrity, authentic digital content online,” says Jeff McGregor, CEO of Truepic.
“An open standard in which any platform, website, app, or organization can ingest, preserve, and publish that content to consumers will be critical to achieving trust at internet scale.”
Source
https://www.forbes.com/sites/emmawoollacott/2022/01/27/new-standard-aims-to-protect-against-deepfakes/?ss=cybersecurity&sh=31381451265a